SEO vs. CRO
One of the great ironies of the online marketing world is that the term SEO is known by the vast majority of business owners, but CRO is hardly known by anyone. The irony stems from the fact that conversion rate optimization may actually be the more important and more valuable technique of the two. What good is having your site come up on the first page of the search results if no one is picking up the phone or filling out a form and asking for a quote?
Our CRO specialists are experts at analyzing the pages of your website and delivering a blueprint for how you can turn visitors into leads and leads into customers by employing some time-tested techniques.
The chart below shows how a fairly modest improvement in conversion can result in a big improvement in return on investment (ROI).