Content Is King
With all the changes that have taken place in the search engine optimization (SEO) and social media marketing (SMM) worlds over the past through years, one truth has remained constant. If you understand nothing about how to get found by Google and other search engines online, just understand this: there is nothing better to attract the attention of Google with regard to serving your business up as the answer to people’s queries as original, helpful, informative content.
Why is this?
To understand why this is true, you need to look at the search world from Google’s perspective. They have become a $100 billion a year company by focusing on one thing – the experience of the searcher.
Google simply wants the person searching – whether it be for a personal injury attorney, a talented carpenter, a reputable electrician, or a great source for yoga mats – to find helpful information so that they can make the proper decision.
Over the past 20 years or so, Google has refined the search algorithm that controls these results to the point where the formula can differentiate between real, helpful information and, well, BS.
So if you were to do only one thing to improve the chances of your site being found when people search, my recommendation would be to offer up a steady regimen of web pages, blog posts, and social media comments that are helpful, that are original, that are informative, and that are grammatically correct.
Here at Wonderful Websites we’ve been providing original content for small businesses like yours for many, many years. We’ve written content for lawyers, for doctors, for contractors, for manufacturers . . . the list is endless. Rarely does the business owner change even one comma of our prose – which is pretty incredible when you think about the wide array of clients we serve.
If you’re thinking that we don’t understand your business at this point, you may or may not be right. But it’s amazing what a little online research on behalf of our talented team of young writers and my guess is, you’ll be amazed at the quality of our content.
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