The most common comment I hear from prospects when I raise the subject of Google AdWords’ (or Yahoo or Facebook, etc.) pay-per-click advertising model is this: “Yeah, I tried doing Google AdWords once and I invested a few hundred dollars and ending up losing it all. Google AdWords doesn’t work.”
Last quarter Google did somewhere around $25 BILLION in advertising revenue. That’s in three months! Not bad for a company whose platform “doesn’t work!”
The point I am trying to make here is that $25 billion worth of clicks can’t be wrong – regardless of what experience you may have had with respect to pay-per-click along the way.
When done properly, the pay-per-click platform is the most powerful lead-generation platform ever available to business entities. When done properly, it can literally allow you to buy $20 bills for $10 a piece. I think what’s most staggering about Google’s revenue (and by the way, it’s this revenue from clicks that funds everything else you read about Google – driverless cars, GPS, holograms, etc) is that they achieve these numbers with an incredible amount of business people still refusing to try the platform because they think it “doesn’t work” or they refuse to pay for a professional to set up and manage their campaign properly.
Here at Wonderful Websites, we are fortunate to have the services of a former Google employee who spent six years setting up and managing over a thousand campaigns in Europe now working for us.
If you’re even considering setting up a Google AdWords campaign (or Facebook for that matter), let’s schedule a no-obligation phone call in order to throw some ideas and numbers around. How does that sound?