Search engine optimization (SEO)
What does
Google Want?
Having a website is a great start. It’s like having a fantastic store – once people walk in the door, they have a great experience. But how do you get people to find your store? In the physical world, you choose your location. But online, the search engine chooses for you.
So how do you convince it to choose well?
While the exact algorithm is unknown to anyone except Google’s elite, what we do know is that there are three major factors that the AI takes into consideration:
Relevance
Prominence
Proximity
Relevance
Relevance has to do with how well the content on your website matches the search query. You can improve your chances of ranking well by having a lot of high-quality content on your site that addresses commonly-searched problems or answers commonly-searched questions. This is a key piece of the puzzle.
How We Help
- Writing about topics relevant to your searchers
- Creating location-based pages focused on target cities
- Making sure Google sees fresh content regularly
- NEVER duplicating content (or large chunks of content)
- NEVER keyword stuffing to "trick" the search engine
Prominence
Prominence has to do with how well-known and well-represented you are on the web, including third-party websites such as Google My Business, social media sites, and other well-respected websites.
How We Help
- Google Business Profile optimization
- Social media management
- Business directory listings
- Tips & tricks on getting reviews
- NEVER getting low-quality or spammy links
- NEVER using algorithm links, PBNs, or other black-hat techniques that Google penalizes
Proximity
Proximity has to do with how close your business is to the location of the person making the search. Usually this means you need a manned location (even if clients don’t come there), not just a PO Box or a virtual office.
How We Help
- NAP consistency
- Business directory listings
- Google Maps optimization
REAL Clients. Real Results
Other factors that contribute to a favorable ranking include:
Easy site navigation
Fast load time
Mobile-friendliness
Working links
Multimedia content
On-page keyword optimization
Although it may be only Google’s elite that hold the entire secret, our knowledge of the factors involved and our dedication to working toward that goal over a period of time (usually 6 months to a year) has yielded some impressive results!
Wonderful Websites & SEO, LLC provides Website Design, Search Engine Optimization, and Google Ads Management to all of the USA and Canada and the Maine communities of Arundel, Augusta, Biddeford, Boothbay Harbor, Boothbay, Camden, Cumberland, Falmouth, Freeport, Gorham, Kennebunk, Kennebunkport, Ogunquit, Old Orchard Beach, Portland, Rockport, Saco, Sanford, Scarborough, South Portland, Wells, Westbrook, Windham, Yarmouth, York, and more.
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