Facebook, Twitter, LinkedIn, Google Plus . . . these social media behemoths have come to play such a role in our lives – not to mention in those of certain executive office holders – that at this point, you ignore their impact to your own detriment.
Jerry, our social media manager, recently pointed something out to me that I had never noticed before. We were discussing the importance of a business’ social media profile and whether or not it was necessary in the world of lead generation (I was of the opinion that it was not). Jerry pointed out to me that a social media presence (basically meaning the company takes the time to regularly update their profiles on Facebook, Twitter, Google+, etc) was less about SEO traffic and lead generation (although many fervently believe it does play a role . . .) and more about reputation management.
In other words, the point Jerry was trying to make was that quite often, when a person comes across a new business or a new business owner, one of the first things they do is google that person and/or the business. When this person has active social media profiles that are updated regularly with helpful information, images, links, and videos, these social media sites tend to occupy the vast majority of the search engine results page when a person’s name is googled.
Given that this may help the searcher form an opinion about you before they even meet you, it stands to reason that having a company like ours regularly update your various social media accounts to be a matter of “when,” not a matter of “if.”
By the way – Jerry is an incredibly talented social media manager and at the very least, you should have a chat with him.
Why not schedule a no-cost, no-obligation phone call to see how Jerry can help to improve your online reputation.